SINNE
LEAD DESIGNER
The GripAble platform provides engaging rehabilitation activities for people recovering from a wide range of neurological and orthopaedic conditions. Through the app, therapists create personalised training programmes, remotely monitoring physical progress with instant feedback on patient interaction via a phsyical device. It’s a digital-meets-real life solution designed to improve remote patient care and treatment outcomes.
RESEARCH
Regardless of trending artists booked, developing a sustainable brand “experience” in conjunction with digital marketing strategies are key to a festival’s survival. Festival branding must adapt across a vast range, from large scale stage visuals / way finding, to digital ticketing systems and of course online promotion and content.
However, branding a festival goes beyond creating a logo, a colour palette and a collection of photography — it’s about creating a holistic identity built around more abstract and experiential concepts.
Today, designers have more at their arsenal in creating experiences and showcasing an event even before it happens.
PERSONA
Sinne means ‘senses’ in German. SINNE. Berlin is a carefully curated techno music & visual art festival designed to elevate the senses. It spans 2 nights and is located in Berlin, Germany. The musical and visual artists selected for the festival are known for being experimental and pushing the boundaries of convention. It is set in the iconic nightclub Tresor, which is a huge, old power plant. The festival is based in Berlin — a hub for techno.
Based on desk and field research on the type of people who would attend the festival, I came up with a persona to keep at the forefront of the design work.
Based on desk and field research on the type of people who would attend the festival, I came up with a persona to keep at the forefront of the design work.
MOOD BOARD
STYLE TILE
PROCESS
I followed a rigid iterative process to help me stay focused by breaking down tasks into manageable steps, ensuring consistent progress, and allowing for ongoing refinement.
SAMPLE OF FINAL DESIGNS
INTERACTIONS
MARKETING CAMPAIGN
SINNE. Berlin only wants to speak to the target audience who are familiar with the music scene and are used to finding events through DJs, artists or clubs they follow. This means the campaign is never persuasive, just informative yet stylish.