Music Mobile App: UI / BRANDING / GRAPHIC DESIGN
REWIND let’s you listen to music and create playlists — like Spotify — but with the added social element of sharing playlists and being able to convert them to physical mixtapes. These mixtapes can then be mailed to loved ones, along with a walkman to listen to them.
The target market are female students aged between 15 and 25 who are outgoing, social, stylish and love music.
This is an app for two different generations: the older end of the spectrum may be familiar with cassettes and using the app for nostalgic reasons, whilst the other want to try something different and stand out from the crowd.