MUSEM OF VANCOUVER.
SOCIAL MEDIA MARKETING CAMPAIGN: BRANDING / ILLUSTRATION / GRAPHIC DESIGN
The Museum of Vancouver, in partnership with the University of British Columbia, created a garden exhibit on the front lawn of the museum that is inspired by the multicultural backyard gardens of Vancouver.
I was tasked with creating a brand and marketing collateral for the project.
REQUIREMENTS
As the garden will represent the different cultures of Vancouver, it was a requirement to incorporate Chinese vegetables and an Asian inspired colour palette. The design must also fit in with the existing Museum of Vancouver brand.
MOOD BOARD
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ILLUSTRATIONS
INSTAGRAM
REQUIREMENTS
As the garden will represent the different cultures of Vancouver, it was a requirement to incorporate Chinese vegetables and an Asian inspired colour palette. The design must also fit in with the existing Museum of Vancouver brand.
MOOD BOARD
![](https://freight.cargo.site/t/original/i/885f373bf2b8ff9425c14f4fdeb1e2682f917e325005ebcd7b9d8c3f30b385f0/f8f25a45-d7d3-4c40-be2d-643e628d4211_rw_1920.png)
ILLUSTRATIONS
![](https://freight.cargo.site/t/original/i/b1f55fde6b74b791f85c84ca86f7f3353f950325181a6f8ae0eb3c1a5b1e25f0/1.png)
INSTAGRAM
![](https://freight.cargo.site/t/original/i/dab74026b6243df112b9a9893af9b2d720c80ea599a7d8dc085cecae0bb35edb/i1.png)
![](https://freight.cargo.site/t/original/i/31863127bb610dcdc536ae3821841d64ed08612399f2e7a0b645cb41041de98c/i2.png)
![](https://freight.cargo.site/t/original/i/ea93a14165292ec650143586f081476fb0edb4fe9d12b9c645d73d80a56b3b26/i3.png)
![](https://freight.cargo.site/t/original/i/e35a7046253eab47772c123716461fe7e9b0e5e9d90e7f63c94a216b25d6baca/i6.png)
![](https://freight.cargo.site/t/original/i/52307f38c6b64908bb885216ed97cf6417c3af7c794c500d6181e16e675d9f9e/i4.png)
![](https://freight.cargo.site/t/original/i/ebeb403747a0e8a07ff851e19401204fb957bdb407ea458181df17dbb82d5ed8/i5.png)
FACEBOOK HEADERS
![](https://freight.cargo.site/t/original/i/cbda2d053bd1ccfe6839cc2a385e3f41b416a4195785120875040d8143a3376e/f1.png)
![](https://freight.cargo.site/t/original/i/3efca97f1d36dfc2c76f936beca689ed8a71751aea1353b371b9cc7532e9f5af/f2.png)
![](https://freight.cargo.site/t/original/i/1901972caffac9350e5f5b7ce48e7e654ae6b64908a9558f171c34c01813d164/f3.png)
POSTERS
![](https://freight.cargo.site/t/original/i/75dcf8288dfcebf6fb9be45adbd7854b5458f2253264684ecfcf9132302c270f/p1.png)
![](https://freight.cargo.site/t/original/i/6665cdce8edff898b40ec61319c0831704b59c776726868cc7dc14e8650a199e/p2.png)
![](https://freight.cargo.site/t/original/i/3e58669a609e89b07be93b346e09efe6eb19647ab5621760313848f2e8857c28/p3.png)
![](https://freight.cargo.site/t/original/i/0d509a716d696ee7e796d77b3bf3e66639da8395333a789ecdc67a90b0a27668/p4.png)